Curls in the Community

We believe it’s important to make a difference in the communities we serve. Since 2013, we’ve been committed to helping girls from disenfranchised communities make healthy life choices, increase their self-confidence, and own their beauty. Through our A Natural Fit™ initiative we partnered with Girls in the Game, a Chicago non-profit, to provide after school programs to low income girls on the Southside of Chicago. Here we provided the girls with free healthy hair care products, while teaching them about living healthy lifestyles, what it means to be self-confident, and the beauty of curls!