The TréLuxe Philosophy
Through our products and partnerships, we empower our #TreLuxeTribe to cultivate their inner and outer beauty. We do this by focusing on 3 principles – instilling confidence in our customers, conscious ingredient selection, and contribution through our brand.
Founders’ Story
When Kiprono and I (Cortney- I’m the one on the right!) started TréLuxe, we weren’t out to take over the hair care industry, or come up with a miracle product that changed the game. We were just two people concerned about a glaring problem we saw in the market, that we didn’t see anyone trying to address. The problem: curly hair (like mine), wasn’t considered as being of equal value as straight hair. As a result, most hair products weren’t made with curlies in mind.
TréLuxe was birthed from a radical, out-of-this-world idea, that every curly (and wavy) should (1) be able to take confidence in knowing that the products they use are good for their hair and body (2) have access to salon-quality products that fight frizz and provide long-lasting moisture (3) be able to use a simple product regimen to grow and maintain healthy hair, without using a ga-zillion products, and (4) have a healthy relationship with their hair, that makes them want to flaunt their curly crown and empower others to do the same!
Since we launched the brand with community in mind, we also began using proceeds to address issues affecting under-resourced communities; including funding health, wellness, and education initiatives for at-risk girls on the Southside of Chicago where our brand was born. Since then, we’ve been fortunate enough to witness countless women reach their #hairgoals with TréLuxe products; and see the community impact we’ve made sponsoring after-school programs, providing college scholarships to disadvantaged girls, and other TréLuxe initiatives we’ve used to help people to define themselves, enhance their lives, and inspire others! – Cortney Sigilai (Co-Founder)
Confidence Is Key
We create products to solve curly hair problems, so you can focus on being your best self.
Conscious Ingredient Selection
We formulate with premium natural ingredients and active botanical blends, avoiding harsh chemicals that can impact your health.
Contribution Through Our Brand
Funding health, wellness, and education for at-risk girls in low income communities is important to our mission.
Give
Through our products & partnerships, we fund health, wellness, and education for at-risk girls in low income communities. Learn more about our initiatives here
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