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Curl Stories

Candi

“The Hi! Definition Gel is my holy grail product!!"

South Carolina, US

Curl Concerns
Frizz and unmanageable hair.

The TréLuxe Difference
Bouncy, defined and soft curls!

My #TréLuxeCurlStory
I work in a high humidity environment. At home, I am either washing dishes, dogs, floors or laundry. Also, I live in the south, where humidity is expected! 

My hair started changing from slightly wavy to 3a-3c, when I hit puberty. Between 12-15, my hair changed completely! I had no idea what to do with it! 

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I was so insecure about how ‘puffy’, frizzy and unmanageable that my hair was! I became an everyday ponytail or hat girl! 

I knew after fighting my puffy, coarse hair for years, and soooooo many videos, tutorials and product failures, that I needed a natural high protein and moisture balance! I had to get rid of silicone and drying alcohol ingredients. 

I had bouncy, defined, soft curls after using the TréLuxe define and shine products. The Hi! Definition Curl Enhancer Styling Gel is my holy grail product! 

My absolute staple to get good wash day results has to have the styling gel as the base for my styling routine! I love the ReFlex Curl Styling Serum for refresh days and flyaways. 

I have gained so much confidence with my curls after finding TréLuxe! I wash 1-2x a week and get consistent results with the styling gel as my base product every wash day! 

Collette

“Best soft curls I have EVER had, greatly minimizes frizz and VERY defined curls! Constantly receive comments about my defined curls."

Tennessee, US

Curl Concerns
 Crunchy or wet looking curls.

The TréLuxe Difference
Greatly minimizes frizz and VERY defined curls.

My #TréLuxeCurlStory
I work in the food industry at the corporate level, which requires a high degree of versatility in my daily operations. My responsibilities often shift from attending formal city-level meetings to donning a hair net to assist in the kitchen, before returning to executive-level board meetings. Additionally, I manage front-of-house customer service tasks where I frequently engage with the public and adapt to various outside elements. 

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I like to remember my shiny and straight hair until hitting puberty late in the 10th grade … It's been curly since! 

I often dreaded the humidity Georgia and Tennessee bring, plus the hair challenges of rainy days. My hair can tell me the weather outside. I often plan my outfits based on the hair issue that day.

Influencers using the products and example videos on the website made me decide to give TréLuxe a try. Other brands left my curls crunchy or wet looking.

First I use the Curl Renew & Restore Gentle Cleansing Rinse on wet hair in the shower prior to shampoo. Then a quarter size of ReFlex Curl Styling Serum fingered through wet hair then brushed through, scrunched multiple times to disperse and absorb into hair. Then I add two quarter size dollaps of Hi! Definition Gel fingered through hair then brushed through, scrunched multiple times to disperse and absorb into hair. To dry I diffuse my hair in multiple directions upside down, side to side etc. Then I scrunch DRY hair to soften curls and fluff to add volume.

In LOVE. Best soft curls I have EVER had, greatly minimizes frizz and VERY defined curls! Constantly receive comments about my defined curls.

Paula

"There's just not enough hours in the day for complicated routines."

Indiana, US

Curl Concerns
Heavy products, flat and stringy curls.

The TréLuxe Difference
Having a fragrance-free option and the products being light enough for fine hair.

My #TréLuxeCurlStory
I'm a 48 yr old professional with a 1 hour commute. There's just not enough hours in the day for complicated routines. 

My hair used to be super thick and heavy, with some body but I straightened it for years so it was all consistently smooth. When I noticed shedding and tangling underneath, I just assumed I had damaged it with the heat. About 5 yrs ago, I noticed a spot in the middle of the back of my head that was frizzy CURLY underneath … and it started spreading.😲 

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I had no idea how to work with curly hair. It was thinner and finer than ever before so I would just pull it up rather than fight with it … or shave it off! 

I've tried other curly products that were just too heavy for my finer hair and it would look flat and stringy. Or I would like how it looked but the scent would leave my allergies a hot mess. The fragrance-free option is what enticed me to try. 

Some of the products I ordered were fragrance-free and some were not but I was extremely happy with how light and fresh they were. No chemical smell, just light and fresh like cucumber. The product doesn't weigh down my finer hair and I love how it springs to life after breaking the cast! 

I use the Aloe Vera Curl Primer as a conditioner then wrap it up in a microfiber towel until I'm ready to work it. Then I re-wet my hair and section off the top to work the bottom first. I use a little ReFlex Curl Styling Serum, then Curl Defining Mouse and then the Hi! Definition Gel. Scrunching between steps, do the same to top and scrunch it all with the microfiber towel before diffusing. After diffusing, I scrunch it all with my hands to break the cast and the curls just bounce to life! Once a week, I like to do the Restorative Protein Mask & Ultra Moisturizing Deep Conditioner. It's totally worth the time commitment! 

Since I'm new to the curl game, I feel like I'm still in the learning curve but love how light and non-sticky the products feel and how defined and bouncy my curls get. I also love how gentle, even the scented option is, on my sensitive allergies. 

Hali

"My frizz was virtually gone and it seemed like my curls came to life in a way they hadn’t before."

Ohio, US

Curl Concerns
Frizz and lackluster products

The TréLuxe Difference
Clean products that make a quick and simple routine

My #TréLuxeCurlStory

I’m a semi-retired RN, mother, grandmother, friend, and dog lover. I need a routine that’s simple, clean and, most of all, effective.

After blow drying my hair for decades and after my husband passed, I decided to embrace my natural curly hair.

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Four years ago when I first truly embraced my curly hair, I was having a huge problem with frizz and lack-luster products. I almost went back to blow drying. I wanted to give up and felt unattractive.

I researched a lot of products and TréLuxe checked all the boxes. Plus, I was happy to purchase from a Black-owned business.

My frizz was virtually gone and it seemed like my curls came to life in a way they hadn’t before.

My routine is:
Curl Renew & Restore Gentle Cleansing Rinse, Untie the Knot Nourishing Leave-in Conditioner, Curl Supreme 4-in-1 Hydrating Crème, and Hi! Definition Curl Enhancer Styling Gel.

The TréLuxe routine I use is quick and simple and has made my life easier knowing that each and every time I’ll be happy with the results. Bonus … the products are clean!

DeeAnna

"I want everyone to feel good about themselves and have access to proven, good products!"

Texas, US

Curl Concerns
Unknowing how curls would come back after chemo

The TréLuxe Difference
Soft, bouncy, frizz free curls … what your product promised and delivered.

My #TréLuxeCurlStory

I am a Nurse Practitioner in Hospice, mother of 5 ages 31, 28, 23, 21, and 9. I have six grandchildren. I am a Breast Cancer survivor. I had chemo in 2024 and lost all my hair … but it came back better than ever! I have always had curly hair … then went grey early (40s). I started using the TréLuxe system around December of 2025 with the ReFlex Curl Styling Serum, Curl Defining Mousse, then Hi! Definition Curl Enhancer Styling Gel for curly hair and it has been the game changer that I have needed for years!! Everyone asks about about what I use and I tell them my secret.🤫 Why keep such a good product to myself!!

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Around age 28 I started to embrace my natural curls … I tried to straighten it for years with no success.

A main curl concern for me was definitely during chemo but I had faith (though I was leery) that I would grow more hair just not sure the texture, color, thickness, etc. The unknown is hard … bad enough it’s your health, but as a woman, your hair … ouch the pride!

I just wanted to try it and it was on sale around Christmas. P.S. It was by far the best purchase I’ve ever made during holiday shopping, especially for myself. 😇😊

I never got soft, bouncy, frizz free curls from other products … but yours did just what your product promised and delivered. ♥️

My routine is:
Wash with Curl Renew & Restore Gentle Cleansing Rinse, then the Ultra Moisturizing Deep Conditioner, purple toning shampoo and Untie the Knot Nourishing Leave-In Conditioner, then towel dry, scrunch out excess water, apply the ReFlex Curl Styling Serum, a moderate amount all over, then the Curl Defining Mousse moderately, then the Hi! Definition Curl Enhancer Styling Gel moderately … scrunch some of the wetness out, then blot dry with a towel, and let air dry. Wallah!

I get so many compliments on the texture, curl pattern, and color and everyone asks me what I use. EVERYONE. Again no secrets!! I share. I want everyone to feel good about themselves and have access to proven, good products … there are sooo many out there!! I have tried so many and when a system works … bam 💥 it’s priceless. Thank you, TréLuxe!


Laynne

"I love it, I love that I don't have to worry about my curls going flat or frizzy by the end of the day and that they spring right back up the next day."

Texas, US

Curl Concerns
Frizz and definition

The TréLuxe Difference
My hair was lifted and defined in ways it never was before and it did not become frizzy.

My #TréLuxeCurlStory

I am a stay-at-home mother who works from home on property management. I do a lot of volunteering and am always running around trying to make all the pieces of family life fit together. I love wearing my hair naturally because it is the least effort and less damaging.

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Since my 20s I have worn my hair naturally, but I haven't had a product I have been able to stick with, I feel like it has been a never ending search.

A lot of the products I tried would look good initially but then my hair would be frizzy and undefined or too heavy with product. Going out with my friends salsa dancing in my 20s was one particular problem because the curls just wouldn't hold and become frizzy. It just deflates your confidence.

I saw an ad on Facebook and saw one of my curly hair friends had liked it so I asked her what she thought and looked at the many testimonies and gave it a try.

My hair was lifted and defined in ways it never was before and it did not become frizzy. Also the next day after using the products, I spritz my hair and it was just like I had just styled it.

  • I use the ReFlex Curl Styling Serum first.
  • Next I use the Curl Defining Mousse.
  • Last, I use the Hi! Definition Curl Enhancer Styling Gel.
  • I then use a towel to scrunch up the product and diffuse or air dry.

I love it, I love that I don't have to worry about my curls going flat or frizzy by the end of the day and that they spring right back up the next day. Total low maintenance. Plus if I diffuse, it brings them to the next level!

Christina

"Yesssss it has given me confidence in styling and keeping it beautiful for several days between wash days!"

Ohio, US

Curl Concerns
Hydration and curl longevity

The TréLuxe Difference
Hydration and beautiful curls!

My #TréLuxeCurlStory

I am a pastor’s wife, and I’ve gained a social media following for hair care tips.

In college I discovered diffusers and decided to invest in my hair! 

Read more +

A big problem in my life was trying to look like girls with straight hair and FRYING IT. It turns out everyone liked it better curly which helped my self esteem!

I did a lot of TikTok searches and found TréLuxe — I have been using it for several months now!!

I was able to get hydrated and beautiful curls with these TréLuxe products:

  • Aloe Vera Curl Primer
  • Curl Supreme 4-in-1 Hydrating Créme
  • ReFlex Curl Styling Serum
  • Curl Defining Mousse on touch up days

    Have these products positively impacted my life? Yesssss it has given me confidence in styling and keeping it beautiful for several days between wash days!

Renee

"My hair has always been important to me and I wanted it as healthy as much as I wanted it to look good. I love embracing my natural curly hair! TréLuxe is giving me the best of both worlds!"

Illinois, US

Curl Concerns
Sticky, crunchy and frizz

The TréLuxe Difference
Smooth, voluminous, well-defined curls without any product weighing my hair down. It had great lift at the roots and consistent curl definition from top to bottom. Clear definition throughout, with a healthy, vibrant appearance.

My #TréLuxeCurlStory

I don't like to wash my hair everyday because I have to get up early in the morning. The only way I thought I could save time was to spend an hour twice a week to blow dry my hair and use a curling iron to give me curl/wave so I could just touch up in the morning. Along with coloring my hair, I was causing so much damage with the blow dryer and curling iron. I hated that I wasn't embracing my natural curly hair!

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I watched many videos of people using TréLuxe products and thought this might be something to try, but they will probably end up in the drawer with all the other curly hair products that didn't work (and there's a lot). But I was going on vacation to Mexico and knew the humidity wouldn't allow for a blow out and curls. And who really wants to spend all that time on their hair on a beach vacation? So I gave it a try! And it was great! So good, that when I came back from vacation I wanted to highlight my curls! And TréLuxe was the answer!

Every time I wore my hair curly and slept on it, there wasn't a great way to refresh the curls. There was too much product or hairspray on my hair that made it sticky and crunchy all at the same time. I would mist with water and I ended up with frizz. It gave me a "just woke up, didn't care about your hair" look. And I didn't like it. So I resorted back to blow outs.

Watching so many videos from people with different types of hair, from coil curls to waves sparked my interest.

I was able to get smooth, voluminous, well-defined curls without any product weighing my hair down. It had great lift at the roots and consistent curl definition from top to bottom. Clear definition throughout, with a healthy, vibrant appearance.

I make sure my hair is wet, not towel dried, but wet. I use the ReFlex Curl Styling Serum first ensuring I get all my strands covered. Then I use the Hi! Definition Curl Enhancing Styling Gel, again ensuring all my hair is coated well. The scent of the TréLuxe products is great. And you can tell they are water-soluble, water-activated, plant based products because they are not sticky! Scrunching to define curls is key. An easy plop with a microfiber towel to ease dry time. I do diffuse just to speed up the process. The curls are defined and there's no frizz! For night time, I use a silk scrunchie and a silk pillowcase. Because I sleep on one side, I need a little refresh of water mist and a quick diffuse in the morning.

My hair has always been important to me and I wanted it as healthy as much as I wanted it to look good. I love embracing my natural curly hair! Tre'Luxe is giving me the best of both worlds!

Taylor

"I love how these products work for all hair types and have helped me with my hair issues tremendously. "

Dallas, TX

Curl Concerns
Dryness and frizz

The TréLuxe Difference
I was able to achieve having defined and moisturized curls as well as volume. I loved how my curls appeared more fluffy and not too flat to my face.

My #TréLuxeCurlStory

I used to flat iron my hair and decided to stop putting as much heat in my hair in 2017. I wanted to learn how to take better care of my curls in their natural state without straightening. I always found natural hair fascinating and had the goal of finding products that could help me take care of my curls.

I felt the pain of dealing with dryness and frizz during a time when I was unsure of which products to use in my curls and didn’t really have a set hair routine. This was before natural hair care products were sold in stores. There weren’t many black-owned natural hair brands meant for my hair type when I first started wearing my curls out.

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This impacted the normality of my day, because I felt that the products that I would use would not hold my curls throughout my week. I felt the need to wet my hair every day before school to try to tame my frizz, which was very time consuming in the mornings, and constantly would have me running late.

I felt frustration knowing that the products that I was using were not working the best for my curls and were drying my curls out. I was discouraged that I would never find the right products for me. The thoughts that went through my mind were that I’d never be able to find products for me or tame my dryness and frizzy curls.

I gravitated towards the Untie the Knot Nourishing Leave-In Conditioner, Aloe Vera Curl Primer and Curl Defining Mousse. These three products not only moisturized my dry curls, but also have helped tame my frizz when I style my curls weekly. I love how these products work for all hair types and have helped me with my hair issues tremendously. I was able to achieve having defined and moisturized curls as well as volume. I loved how my curls appeared more fluffy and not too flat to my face.


I use the Untie the Knot Nourishing Leave-In Conditioner, the Aloe Vera Curl Primer and the Curl Defining Mousse.

I’m not frustrated or discouraged anymore when I style my curls, because TréLuxe products work. They also cut down on the time that it takes to style my hair. All three products have slip making detangling easier. Instead of being in the mirror for an hour, It takes less than 45 minutes for me to style my hair. I always enjoy my defined, moisturized, and voluminous results when I use these products.

Melanie

“I feel really confident! I love that I can use these products year-round, whether it’s winter or summer, because they don’t contain glycerin."

Netherlands

Curl Concerns
Definition and curl longevity

The TréLuxe Difference
The products are easy to use and super reliable. They consistently give me great results.

My #TréLuxeCurlStory

I work from home as a customer service agent and content creator, which gives me the flexibility to wear my hair however I like. When I’m filming, I plan my content around my wash days to avoid over-washing my hair throughout the week.

When I first started dating my boyfriend in 2015, I came across a girl on YouTube with the most gorgeous curls, and I really wanted the same curls. At the time, my hair was quite damaged, so it took a while to get there.

Read more +

One time, I went to a festival during the summer and used a mix of random products that I thought worked for my hair. At that point, I didn’t really know much about glycerin and almost everything I used contained it. It was extremely hot and humid that day, and by the time I arrived at the festival, my hair had completely lost its definition. It turned super frizzy, had no shape left, and you could barely even tell I had curls anymore.

The worst part is that I was taking photos and posting on my Instagram story all day, feeling great and completely unaware of how my hair actually looked. When I got home that night and finally saw it, I was honestly shocked. It looked nothing like I expected, and I couldn’t believe I had posted it so confidently.

The results that I had seen online of other curlies influenced my decision to purchase! I am able to get much more definition and longer hold!

I use the Hi! Definition Curl Enhancer Styling Gel in the shower with soaking wet hair.


I feel really confident! I love that I can use these products year-round, whether it’s winter or summer, because they don’t contain glycerin. It makes choosing what to use so much easier, without having to adjust my entire routine. The products are easy to use and super reliable. They consistently give me great results.

Lisa

“After I started using these products, I have gotten so many compliments about my hair. It just builds your self-esteem up if your hair feels good you feel good."

Arizona, US

Curl Concerns
Hydration & Shine

The TréLuxe Difference
The next morning, I woke up and my hair was phenomenal. It was so soft, so curly, I had never seen it like this before, then I knew I had the right products for my hair.

My #TréLuxeCurlStory

I live in a very dry climate in Arizona. The heat can reach as high as 120 degrees. It's very important that I keep my curls hydrated and shiny.

I first embraced my curls about 5 years ago. When I was a little girl in the 1970s curly hair was not in style. Everybody wanted hair like Marsha in The Brady Bunch.😆 Straight long blonde or brown hair was the style back then, so unfortunately it was not popular when I was a child. I rarely combed it, because it would get so knotted up.

Read more +

I had read so many reviews about your products that I decided to give it a try. I had tried so many before this. I ordered the ReFlex Curl Styling Serum and the Hi! Definition Curl Enhancer Styling Gel. I tried it the first time and I didn't put enough on, so not much happened with my hair. Then I decided to put more on, because it did not weigh my hair down, so I could use more. I slept with my hair up in a pineapple, as you would say, on a silk pillowcase. The next morning, I woke up and my hair was phenomenal. It was so soft, so curly, I had never seen it like this before, then I knew I had the right products for my hair. I was sold!!!

The results of my hair from using the ReFlex Curl Styling Serum and the Hi! Definition Curl Enhancer Styling Gel, is nothing short of beautiful wavy sometimes ringlet curls. It’s beyond shiny and very, very soft. I do not wash my hair but maybe every 4 days now — that's how good this product is.

I use the ReFlex Curl Styling Serum. I section out my hair and apply it to four sections of my hair starting at the root. Then I scrunch my hair. Next I use the Hi! Definition Curl Enhancer Styling Gel in four separate sections the same way starting at the root and scrunch my hair bent over all the way up let that set up and then I diffuse my hair.

After I started using these products, I have gotten so many compliments about my hair. It just builds your self-esteem up if your hair feels good you feel good.

Salencia

"I’m comfortable in my curls and that has never happened to me before."

Bartlett, IL

Curl Concerns
Wash day, moisture, simple routine

The TréLuxe Difference
I feel great knowing that the ingredients are clean and safe for me.

My #TréLuxeCurlStory
I'm a wife, stepmom and full-time content creator @thenaturalbrownbeauty. Wash Day for me was always a chore and something that I used to procrastinate doing. Over time, I've learned to love and appreciate my hair. I typically look for ways to simplify my routine, without jeopardizing adding moisture back into my curls. Also with being a content creator, I'm always trying new products and new styles so that can sometimes affect my hair routines.

I initially started transitioning in 2010 and I had no clue what I was doing. I noticed that my hair was very frail, damaged and it was stagnant in growth. I wanted to see and know what my hair actually looked like in its natural state, without any dye or harsh chemicals. So my quest and journey began.

Read more +

I felt horrible when I initially discovered that I had permanent heat damage. It really played a role with my overall confidence in my hair. I also didn't know how to properly take care of it. I would wash it and condition it but that was about it. I didn't fully understand that you needed to properly moisturize it and find products, techniques and styles that make you feel good about yourself and your hair.

Having damaged hair made it difficult to style my hair in certain styles like wash n go's or even twist outs because most of my strands were straight at the end. The damage needed to be cut off.

I felt ashamed and like my hair wasn't pretty enough or the texture that I actually wanted.

I thought that I wasn't good enough, my hair wasn't pretty enough and I was also unsure if I could properly take care of my hair. I also thought that if I cut the damage off and tried to regrow it, that I wouldn't look right and my hair would grow back slowly.

I absolutely LOVE TréLuxe's Curl Supreme! It's my all time favorite product from their line because it deeply moisturizes my hair, adds definition and smells amazing! Plus, I feel great knowing that the ingredients are clean and safe for me.

I appreciate the lasting results that I get when using TréLuxe. There is no need to reapply products halfway through the week. My hair looks good and feels good and ultimately I feel good.

I always enjoy using TréLuxe products. Everytime that I use them, I have confidence knowing my hair will be properly moisturized and defined the way that I like it to be. I also love that at a time when I was navigating short hair, after getting a big chop, TréLuxe helped me regain confidence in myself and my hair by using their products.

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