Love is a strong word...we know, but this is a word we've repeatedly heard people use to describe their affinity for our Curl Supreme 4-in-1 Hydrating Creme! Now that winter is here (often a tough stretch for those of us with curly hair), we thought it would be a perfect time to share the Top 5 Reasons we hear for why people love our Curl Supreme 4-in-1 Hydrating Creme. 1. Moisture, moisture, moisture Ok, if you have curly hair, you know the drill, lol. You need to keep those strands hydrated, and lock that moisture in! Our Curl Supreme 4-in-1 Hydrating Creme includes good ole' h2O as its most prevalent ingredient, plus a healthy dose of moisture-attracting humectants like aloe leaf juice to hydrate thirsty strands. The formula also includes a conscious blend of coconut oil and shea butter to not just hydrate, but also protect against moisture loss, which is key in the winter months. 2. Is that for skin or hair? Non-oily, non-greasy A while back, we began noticing something strange at our expo events. People would walk by, take some of our Curl Supreme 4-in-1 Hydrating Creme out of the tester jar, and start rubbing it into their skin while raving about the feel and consistency. The next comment was usually, "oh wait, is this for skin or hair?" After awhile, we realized it was actually a compliment (although the product is definitely designed for hair!). Our skin is living tissue, and it's much more sensitive to touch than our hair. People love that while our Curl Supreme 4-in-1 Hydrating Creme looks very thick, it's a very smooth, whipped, airy consistency, that sinks into hair like butter upon application. The formula has great spreadability, allowing it to gently coat your strands to prevent moisture loss, while avoiding buildup. No greasy or oily feeling here! 3. It pairs so well! When you find something that works, you really want to get the most out of it right?! Many people who use our Curl Supreme 4-in-1 Hydrating Creme pair it with our Untie the Knot Nourishing Leave-In Conditioner. The two were formulated to provide extra hydration and strand strengthening when used together. If you really struggle with dryness, this combo is for you! Untie the Knot helps to detangle, replenish moisture, and smooth strands after cleansing. While hair is still wet, follow up with our Curl Supreme 4-in-1 Hydrating Creme to define curls with soft hold. Many of our customers use this product pair for twists, twist-outs, braids; and if you have loose but dense curls, it can even work on wash-and-go styles. 4. Natural ingredients galore Curl Supreme 4-in-1 Hydrating Creme features our all-natural 360° Curls™ Complex including tomato extract and amino acids. This blend is able to penetrate the cuticle layer of hair to strengthen strands from within, while also helping to define curls and coils to reduce frizz. In addition to coconut oil, we also use lighter oils that help seal in moisture but are not too heavy, including Apricot Oil, and Avocado Oil. 5. Aahhh, that sweet aroma! We all know scent is important. Our Curl Supreme 4-in-1 Hydrating Creme has a sweet, pastry-like aroma that has caused many people to comment that they'd like to eat it! (warning: do not try that at home :). Don't worry, it's not too strong, so probably won't be noticeable to anyone more than a few inches away from your hair. While scent alone is not quite enough to keep a curly girl happy...it's nice icing on the cake when the other hair care benefits are on point! Did we miss anything? Comment below with other reasons why you love our Curl Supreme 4-in-1 Hydrating Creme! Haven't tried yet? Order here! Subscribe to our newsletter here for more articles like this delivered straight to your inbox!