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Aloe Vera Curl Primer

Aloe Vera Curl Primer

Soothe & Restore Collection

Regular price $22
Regular price $22.00 Sale price $22
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Shipping calculated at checkout.

30-Day Money-Back Guarantee

*NEW Soothe & Restore Collection*

Save time on washday, and throughout the week! Our innovative Aloe Vera Curl Primer:

✔️reduces detangling time by up to 70%,

✔️smooths and defines curls for easier application of styling products,

✔️reduces the amount of water needed to refresh curls between wash days,

✔️decreases drying time without sacrificing moisture.

This is the beginning of long-lasting, frizz-free curl definition that you no longer have to work for!

How it works: The primer's plant-based ingredients help smooth, detangle, moisturize, and soften your waves and curls to extend wash day results, and save time when refreshing. The extreme slip makes detangling a breeze; and well-defined curls are quickly served up without weighing down delicate strands, due to the lightweight formula. 

Can be used as a: Pre-Style Primer | Pre-poo Detangler | Moisturizing/Curl Clumping Refresher 

Our Promise

  • 100% Vegan

  • 100% Natural Fragrance

  • 100% Gluten-Free

  • 100% Cruelty-Free
  • 0% Sulfates 

  • 0% Parabens

  • 0% Silicones

  • 0% Phthalates 

  • 0% Artificial Colors 

Not sure if this is right for you?

Click here to take our Curl Quiz and get a customized curl routine.

Key Ingredients

Aloe Vera, Vitamin C, Vitamin E

How to Use

On Wash Day:

  1. cleanse and rinse hair and scalp,
  2. optional: apply Untie the Knot Nourishing Leave-In Conditioner if hair is prone to dryness and more moisture is needed
  3. while hair is still wet, apply Aloe Vera Curl Primer to your waves or curls, starting with a quarter sized amount
  4. evenly distribute product through hair to detangle knots and smooth strands.
  5. apply styling product(s)

To Refresh between Wash Days:

  1. Apply to dry, damp, or wet hair, to increase moisture and define curls between wash days.
  2. Evenly distribute product through hair

  3. *Aloe Vera Curl Primer can be left on, or rinsed out
    **Best used on hair and scalp that is cleansed at least once per week

Full Ingredients

Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, PEG-40 Hydrogenated Castor Oil, Ascorbic Acid (Vitamin C), Polyquaternium-37, Tocopheryl (Vitamin E) Acetate, Menthyl Ethylamido Oxalate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Sorbitol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Potassium Sorbate, Sodium Benzoate, Polysorbate 20, PEG-45m, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Sorbic Acid

Shipping & Returns

Orders are normally shipped within 2 business days of order placement. After your order ships, you will receive a confirmation e-mail stating that the order has gone out. Orders are shipped via UPS or USPS. Delivery time is based on the shipping option selected and shown before checkout. Please allow for up to an additional 3-5 business days for order processing during holiday sales and other times when order volume is typically much higher than normal. We will still attempt to ship your order as soon as possible.

We’re confident that you’ll love our products, which is why we offer a 30-day money-back guarantee on all order.
However, if you have a problem with your order, please follow the steps listed in our Return policy.

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Trusted By 143,000+ Curl-friends

Money-back Guarantee

If you don't love your purchase in the first 30 days, we will issue you a refund.

We are confident in the results of our products and stand behind them – and we want you to be satisfied.


Customer Reviews

Based on 96 reviews
L.B. (Phoenix, US)
Hair type: Wavy-Curly
Hair concern: Damaged Hair, Frizz, Split Ends, Dry Hair
Getting the curls back

With moving to a dryer climate my curls literally disappeared and was using a flat iron everyday , total torture! Saw this online and decided to give it a shot and OMG GAME CHANGER! Loving my hair again and it leaves my hair so soft and manageable without the dry fried look. Definitely loving it!

Kim Chartrand (Los Angeles, US)
Hair type: Straight or barely wavy
Hair concern: Oily Scalp
Always thought my hair was straight!

My hair is thin but I have a lot of it. I’ve had a natural flip when my hair got to shoulder length but I always through my hair was straight. After a layered cut, these waves (and even maybe slight curls) emerged. I really love this primer—so silky soft and sets my hair up for the other 2 products. I can now air dry my hair and style. My oily scalp is less, my hair is more hydrated, and I have waves!!! As an aside, my spouse has amazing curly hair and it’s really worked to define and hold the curls. He’s sold!

Heidi (Missoula, US)
Hair type: Wavy-Curly
Hair concern: Volume, Hair Loss
Soothe & Restore Aloe Vera Curl Primer does not disappoint!

I saw the curl primer advertised and decided to try it. I have thin, curly hair but a lot of it. I've never had luck with my hair the next day after wash day, but the difference for me with the curl primer is life changing. The best part is it just gets curlier and I have more volume every day after. I've never had curls on the top of my head after wash day and now I do!

Deborah Ford (Indianapolis, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Volume

I tried something someone posted the other day. I mixed the Soothe and Restore Aloe Vera Curl Primer with Relex. I used like a dime size of each or less.
My order of use.
1. Curl Renew and Restore Cleansing Rinse
2. Untie the Knot and rinsed out
3. Primer and Reflex mixed together on soaking wet hair.
4. Small amount of Definition Gel squeezed all over
5. Plopped for 5-10 min
6. Added a very small amount of Curl Supreme to the ends.
7. Applied a very small amount of gel due to plopping.
8. Diffused until dry.
It sounds like a lot of product but I used small amounts of all.
I have thick hair with curl/wave mix.

Brenda Tinerella (Willowbrook, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Dry Hair
The BEST product line ever!

I am seriously obsessed with your products and company ❤️ I was speaking with someone in your customer service department who suggested the Primer and that it would make a huge difference in my inability to get lasting waves/curls and SHE WAS 💯 CORRECT! I am finally getting results without having to refresh every day and I could not be happier! My hair is changing as I get older so I'm not as curly as I once was and now have more waves than curls. Not to mention I'm transitioning to gray - I haven't dyed my hair in 15 months, and I'm growing out my bangs for the first time ever as well! To say I've been struggling is an understatement. This Primer has truly been a game changer for my hair and using it in addition to the Reflex gel and Hi Definition Gel has finally given me bounce and softness that lasts! Thank you all so much - for the product lines, tips, kindness - all of it! Keep up the fabulous work ❤️ I have never loved my hair more, you all are miracle workers! I recommend you to everyone I can, I have never done that before lol
Have a beautiful day!

Melina Conner (Beaumont, US)
Hair type: Curly
Hair concern: Frizz
Aloe Vera Curl Primer to the rescue!

I wish I would have found this product sooner! My hair has NEVER been easy to refresh and now…it’s the easiest thing, with great turnout each time! I will never be without it!

Valerie Greaud (Newtown, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Volume
Wonderful product!

I wasn't sure what to expect from the Soothe and Restore primer or how to use it. I got it on a whim and it sat in my shower for a long time. I finally tried it: first using instead of conditioner, or with a conditioner when I feel my hair needs a bit more moisture. It smooths my hair, perfectly enhances the curl (no fancy styling needed!), and does not weigh down my fine curls. This is day 2 hair and all I've done is smooth over it with my damp palms. I'm still not exactly sure what its intended purpose is but my hair loves it and I highly recommend it!

Kim Osburn (Cocoa, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Dry Hair, Tangled Hair
Soothe and Restore line

The Aloe Vera curl primer helps with tangles and I can go 3-4 days without much refresh at all. Love this product and this line.

L.H. (Gastonia, US)
Hair type: Wavy-Curly
Hair concern: Color Protection
Loving my curls

I’ve just started embracing my curly hair and Treluxe products have certainly helped me love my curl! Tames flyaways, controls frizz, and helps give my curls more definition. Leaves my hair soft and manageable! I hate the heavy buildup of some products! This isn’t that! Can’t praise this product enough!

Lieu (Tustin, US)
Hair type: Wavy
Hair concern: Frizz, Hair Loss
New to my Waves!

I’m 49 and finally am growing out my hair from being a short haired pixie girl since 1992! By some miracle, I’ve found that I have wavy hair! I’ve been using Untie the Knot, Reflex Serum, Sooth and Restore Mousse and Hi! Definition Gel for about a month now. I’m not sure if I’m doing the proper order or the amount to use as it’s different for everyone (that part is so frustrating to me)… But I will say that these products have helped me find my groove, and I’m becoming more confident in my passage to goddess hair because of TréLuxe!