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Curl Styling Serum

Regular price $19.50
Regular price $19.50 Sale price $19.50
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ReFlex™ Curl Styling Serum was created to bring flexible hold to your curly and wavy styles without sacrificing the “bounce” of your curls. The silky, lightweight liquid styler provides just enough slip to glide through every twist and turn of your tresses, while adding definition and increasing curl elasticity for those bounce back curls you've been waiting to unleash. Botanical extracts help provide shine and smooth texture to showcase your curls, while a coconut water and aloe juice infusion delivers moisture to thirsty curls, keeping them rejuvenated throughout the day.
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Key Ingredients

360° CURLS™ Curl Defining Complex

A unique, all natural ingredient system that defines curls and helps fortify curly hair using tomato extract and amino acids.

  • Increase curl elasticity
  • Improve hair flexibility
  • Hydrate hair/reduce moisture loss
  • Strengthen hair by stabilizing bonds within the hair’s cortex
  • Improve the texture of hair and create a smooth, polished appearance

How to Use

After cleansing and conditioning

  1. separate soaking wet hair into 5 parts (4 quadrants of the head and the crown of the head),
  2. while hair is still soaking wet, distribute product through each section of hair, starting with the ends of the hair and working to the roots of the hair,
  3. style as desired,
  4. allow hair to air dry,
  5. (optional) for more volume, scrunch out hair while it is still wet.

Full Ingredients

Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Propylene Glycol, Lactobacillus/Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Acyl Coenzyme A Desaturase, Cetrimonium Chloride, Hydroxyethyl Cellulose, Cocos Nucifera (Coconut) Water, Vitis Vinifera (Grape) Seed Extract, Polyquaternium-10, Juniperus Communis (Juniper Berry) Fruit Extract, Polysorbate-20, Salvia Officinalis (Sage) Leaf Extract, Fragrance, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol

Shipping & Returns

Orders are normally shipped within 2 business days of order placement. After your order ships, you will receive a confirmation e-mail stating that the order has gone out. Orders are shipped via UPS or USPS. Delivery time is based on the shipping option selected and shown before checkout. Please allow for up to an additional 3-5 business days for order processing during holiday sales and other times when order volume is typically much higher than normal. We will still attempt to ship your order as soon as possible.

We’re confident that you’ll love our products, which is why we offer a 30-day money-back guarantee on all order.
However, if you have a problem with your order, please follow the steps listed in our Return policy.

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Trusted By 143,000+ Curl-friends

Money-back Guarantee

If you don't love your purchase in the first 30 days, we will issue you a refund.

We are confident in the results of our products and stand behind them – and we want you to be satisfied.


Customer Reviews

Based on 133 reviews
Jill Duarte (Tustin, US)
Hair type: Curly
Hair concern: Frizz, Hair Loss, Split Ends, Dry Hair
My curls have never looked better!

This product, used along with the Hi! Definition Styling Gel, has changed how I feel about my curls. A curly hair stylist recommended these two products to me and they are a game changer. I now have soft bouncy curls and no longer have frizz. Also, my hair only gets better looking the longer I go without washing it. In fact, day 4 hair is the day when I always get compliments on my hair. Each day I just flip my hair to wet it thoroughly with a spray bottle, scrunch the curls with claw like hands, use "praying hands to smooth a palm full of the reflex styling gel through my hair, scrunch, scrunch, scrunch, and then do the same with the Hi! Definition curl enhancer. After drying with a diffuser I break the cast and viola! beautiful bouncy soft curls. I have thin hair so I was worried these products would be too heavy and weight my hair down, but boy was I wrong. I recommend these two styling products to every curly hair person I meet who asks me about my hair. Hope this method helps you love your curls too!

JW (Revere, US)
Hair type: Wavy
Hair concern: Volume, Hair Loss, Oily Scalp
Smells great!

Smells great and you don't need to use a lot. Doesn't weigh hair down.

Anonymous (Lithia, US)
Hair type: Curly
Hair concern: Damaged Hair, Frizz, Dry Hair

In love with this product! For its super lightweight, creates a beautiful gloss on to my hair. I’ve used this to refresh my curls as well and it 100% gets the job done! Helps with frizz as well!

Tara Vitale (Summerville, US)
Hair type: Curly
Hair concern: Damaged Hair, Frizz

SERIOUSLY BEST CURLY SERUM EVER USED!! I go 3-4 days with out having to was my hair.. and the curls still look amazing. I do refresh from time to time but it looks like day 1. Amazing products…

Danielle Burck (Chicago, US)
Hair type: Wavy-Curly
Hair concern: Frizz
Still trying it out

I am still learning how to use the products. Looks good most of the time on the first day. Helps reduce the frizz.

Betty (Beaverton, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Volume
Not for me

This product didn't work so well for me. Didn't get any curl-help from it.

Amy Scott (Hampden, US)
Hair type: Wavy-Curly
Hair concern: Volume, Color Protection
Real Deal

I have natural curls and have used ALL of the things. lol! The last few years I've been using Cocunat products which I do love. But I thought I would try this and I am blown away. Even when still wet I can see tons of curl and wave definition. If I diffuse from soaking wet I get full round, curls. If I diffuse from slightly air dried I get really interesting separated, tousled curls. I'm using the serum first followed by the gel. Raking through soaking wet hair. Scrunch with microfiber towel. Diffuse. Also smells really nice.

B. (Wanaque, US)
Hair type: Wavy-Curly
Hair concern: Frizz, Hair Loss, Dry Hair, Oily Scalp

My hair is very dry, brittle and frizzy. Love this product. It's lightweight and has a very soft scent. I refresh my curls with this daily and am loving the results. Used WOW before and still use but this may be my replacement.

h (Portland, US)
Hair type: Curly
Hair concern: Volume, Hair Loss

This stuff is magical. See my review of the gel. I hope these fabulous results continue!!

Kadi (Wentzville, US)
Hair type: Curly
Hair concern: Damaged Hair, Frizz, Dry Hair
Great Product

Leaves my hair with soft curles. I use this product with the mouse only.