The Future of Haircare Is What We’ve Always Believed

1. Haircare Is Skincare — and It Always Has Been

The industry now calls it “skinification of hair.” We just call it taking curls seriously (We’re truly about the curly life). Because as we always believed, your curls are just a natural extension of your body! If your body is performing well, your curls will follow.

Healthy curls start at the scalp, which is why TréLuxe formulas are packed with moisture-loving, plant-based ingredients like aloe vera, honey, marshmallow root, bamboo extract, and botanical oils that hydrate, strengthen, and support the scalp and strands together.

We don’t believe in masking dryness or frizz — we believe in addressing the root cause. That’s why our products are designed to improve hair health with repeated use, not just give you a good wash day, but something you can build your morning and life routines around. No quick fixes here — only long-term curl care.

2. Facts Over Fantasies — Ingredients That Actually Work

At TréLuxe, this has always been personal. Co-Founder Cortney Sigilai is deeply committed to ensuring that every single ingredient has a goal and serves a purpose. No fillers. No ingredients just taking up space because they sound good on a label. We believe that if you’re going to take up space, you better make sure it counts.

That philosophy shows up in every TréLuxe formula. Each ingredient is thoughtfully chosen to support curl health, scalp wellness, and long-term performance.

You’ll find ingredients like:

• Broccoli Seed Oil, a natural alternative to silicones that smooths, adds shine, and reduces frizz without buildup.
  
  
• Tomato Extract, rich in antioxidants to support curl strength and definition.
  
  
• Olive-derived Squalene, which mimics your scalp’s natural sebum to help balance moisture and protect the hair barrier.
  
  
• Seaweed Extract, delivering hydration and minerals that support both scalp and strands.
  
  
• Aloe Leaf Juice, the foundation of every TréLuxe product, drawing moisture into the hair and supporting scalp health.
  
  
• Coconut Water, packed with electrolytes that hydrate without weighing curls down.
  
  
• Keratin Amino Acids, which help reinforce the hair fiber, improving strength and elasticity.
  
  
• Sage Extract, known for supporting scalp health and promoting a clean, balanced environment.
  
  
• And yes — WATER, the ultimate hydrator and the true base of healthy curls.
  

The more you know, the more empowered you become — and the more you can inspire others. 

Education has always been central to how we show up for the curl community. In 2023, we launched something no other curly haircare brand had done: ReelCurls University. 

ReelCurls University is a video-based education library that doesn’t just tell you what to do — it shows you, from your curl type and your curl concern’s point of view. Whether you’re navigating dryness, frizz, breakage, low density, or definition struggles, you’re learning from visuals that look like your hair. 

At TréLuxe, we work with science to make sure what touches your curls is also good for your body and social to educate and inform in a way that represents YOU. That’s what facts over fantasies look like.

3. Purpose-Driven Products, Thoughtfully Designed

At TréLuxe, we don’t believe great curl care means asking one product to do everything. We believe the best products do one thing exceptionally well — and when they’re formulated thoughtfully, they naturally benefit your curls from multiple angles.

Instead of multitasking formulas that try to be all things at once, TréLuxe products are purpose-formulated, with each formula engineered to address a specific need in the curl journey while still supporting overall curl health.

Take our Aloe Vera Curl Primer, from our Soothe & Restore Collection, for example.

Its primary purpose is to help minimize curl “imperfections” — those small things that add up to bigger frustrations like roughness, tangling, inconsistent curl patterns, or styles that don’t last.

By addressing those imperfections at the start, the Aloe Vera Curl Primer (affectionately known as AVP) delivers layered benefits:

• Smoother, more uniform strands.
  
  
• Easier detangling and reduced breakage.
  
  
• Better curl clumping.
  
  
• Styles that last longer with less manipulation.
  
  

Because of how it’s formulated, the AVP fits naturally into more than one moment of your routine. It can be used:

• Immediately after conditioning to prep curls for styling.
  
  
• Or as a day 2 or day 3 refresh when curls need hydration, slip, and revival — without starting over.
  
  

The goal isn’t to complicate your routine. It’s to support your curls where they are, with what they need most. That’s how TréLuxe approaches formulation: intentional, flexible, and respectful of real-life curl care. Not shortcuts. Not overengineering. Just products that do their job — beautifully.

4. Personalized Curl Care Starts With Listening

AI and personalization may be trending, but the heart of customization has always been human.

From the beginning, TréLuxe has kept a listening ear — to curl patterns, textures, porosities, climates, lifestyles, and feedback from our community. That’s how we refine formulas, evolve products, create new collections and continue to get better.

We don’t believe in one-size-fits-all curl care.
 

We believe in:

• Education over confusion.
  
  
• Flexibility over rigid rules.
  
  
• Helping you understand what your curls need.
  

Your curls change. Life changes. And we’re committed to growing alongside you. For this reason, our products have been formulated to layer in any order or fashion (however we do always recommend creams first, for the moisture burst you may be looking for) empowering each curl with the autonomy to choose what works best for them, without having to go out to buy another product, taking up more real estate in the bathroom.

Our 30 Day Digital Curl Mastery Course has an excellent visual that provides guidance on how to layer based on your desired results.

Anyone who’s lived the curly hair life knows this truth: curly hair isn’t just hair — it’s a journey, a mindset, and often a belief system.

It’s shaped by trial and error. By moments of frustration and moments of breakthrough.
By learning what not to do just as much as discovering what finally works.

There are no shortcuts to loving your curls — but there is wisdom. And wisdom grows best when it’s shared.

5. An Experience You Remember — Not Just a Product You Use

Curl care should feel good and be enjoyed!

TréLuxe isn’t just about results — it’s about the experience:

• Captivating aromatic blends.
  
  
• Smooth, effective textures that don’t leave your curls weighed down.
  
  
• Packaging that feels intentional and joyful.
  
  
• Formulas that respect your values.
  
  

Every product is:

• Formulated for EU certification standards — Safely tested, responsible, and held to strict standards.
  
  
• CGM Approved.
  
  
• Cruelty-free.
  
  
• Color Safe.
  
  
• Free from parabens, silicones, sulfates, phthalates, and artificial color.
  
  

Curls perform better and look better in community. Community shapes us. It enables us to learn, unlearn, experiment, and eventually arrive at a place of confidence with what naturally grows out of our scalps. That belief is what gave life to Curl Stories. Curl Stories is a mirror in which you can recognize yourself through the voices of other women, because curly, you are not alone.

These stories matter because they remind us that curls don’t expire. Confidence doesn’t have an age limit. And loving your hair isn’t about perfection — it’s about understanding, care, and support.

TréLuxe has never been about chasing trends or quick wins. From birth, we’ve been committed to:

• Listening first.
  
  
• Educating honestly.
  
  
• Celebrating real curls at every stage.
  
  
• And building a community where curlies feel seen, supported, and empowered.

Haircare trends may come and go — but community, knowledge, and self-acceptance never go out of style. And we’ll keep showing up. Learning alongside you. And getting better — together.